Identity development

Shine bright like a lighthouse

Here at Benicate we talk a lot about lighthouse brands. That’s because lighthouse brands are able to command much more attention and achieve much more rapid growth than their competitors.

When you become a lighthouse brand everyone knows who you are and what you do. So when prospects find themselves in need of your services, they automatically think of you. All of which dramatically increases your chances of getting automatically included in pitch shortlists and being awarded projects before they even go to a competitive tender.

So how do you become lighthouse brand?

The first step to becoming a lighthouse brand is to be incredibly clear and consistent about your reason for existence. We can help with a reputation audit to assess how you are currently describing yourself, how your customers describe you, what they really love and what could be better. We pull all our findings together into a powerful presentation so we can talk through the findings with you. Once you’re happy with the final messaging we then provide you with:

New powerline to command attention
Summary company descriptor and elevator pitch
Challenger values to differentiate your approach

The next step is to get the message out there, to reach tens of thousands of prospects, with powerful content-marketing and media relations activity.

Case Study: Establishing a lighthouse brand for Bvalco

As part of a new business drive Bvalco, the board evaluation consultancy, wanted to refresh its brand to clarify what it did that was special and different.

Benicate was appointed to carry out a reputation audit to identify what the high-profile chairmen working with Bvalco most valued about its approach. The resulting lighthouse messaging was then translated into a beautiful new website, brochure and blog.

“We're very happy with the new brand identity, website, blog and other content created for us by Benicate. It captures what we do in a succinct and differentiated way, to help us stand out as credible experts.”